Venkateshwara The Protector In Kaliyug
  Temple Information
Venkateswara Temple is a landmark Vaishnavite temple situated in  the hill town of Tirumala at Tirupati in Chittoor district of Andhra  Pradesh, India. The Temple is dedicated to Lord Sri Venkateswara, an  incarnation of Vishnu, who is believed to have appeared here to save  mankind from trials and troubles of Kali Yuga.
Address: S Mada St, Tirumala, Tirupati, Andhra Pradesh 517504
Architectural style: Dravidian architecture
  Lord Venkateswara is  another incarnation of Lord Vishnu. It is said that Lord Venkateswara  has made his abode at seven hills to protect the mankind from the  miseries of the Kalyug. As per the Hindu mythology, the creator  dissolves his creation at the end of his night. The entire time span for  which the creation exists is divided into four periods Satya, Treta,  Dwapar and Kalyug. Of the four periods, Kalyug is the worst when all  evil forces take controls. Luckily the total of the four periods spans  43.4 billion years. The Shesnag is the thorn and the his hood is the  umbrella over Lord Venkateswara. At the far end of the Dwapar era, the  Rishis were performing Yajna, but who will receive the fruits remain  undecided. So, Bhrigu set out to find the best among the Trinities of  Hindu gods. Bhrigu has one advantage; he had a third eye on his foot.  Bhrigu visited the abodes of the Brahma and the Shiva and found them  wanting. He then visited the Vishnu and found him in meditation and  totally ignoring the sage. Enraged sage kicked Vishnu in the chest,  Vishnu woke up and apologized to Bhrigu for hurting his foot and  massaged his foot to squash the extra eye out. Laksmi took it as an  insult and left Baikuntham and start meditating at Kolhapur. Vishnu set  out to search Laksmi disguises as Srinivasa and reached the seven hills  and start meditating. A cow and a calf given by Laksmi used to provide  food and nourishment to Srinivasa. A Cowherd sees this stuck the cow  with his baton, but the blow struck Srinivasa instead enraged Lord  cursed the king for the cruel act of his subject. The king pleads mercy  and Srinivasa said to condone his sin he will take his next birth as  Akasaraja and must arrange the marriage of her daughter with Srinivasa.  Accordingly Srinivasa married Padamavati daughter of Akasaraja and  returned to Tirumala hills. Lakshmi hearing the news reached Tirumala to  get an explanation from Srinivasa. Srinivasa seeing Laksmi and  Padamavati turned himself to a stone statue. Lord Brahma and Shiva  explained that it is lord’s desire to stand by his devotees and  disciples to protect them throughout the Kalyug. Srinivasa is Lord  Venkateswara, and Laksmi stays on the left and Padamavati at the right  of his heart..
Beliefs for worship
Lord Venkateswara is  the savior of mankind in the troubled era of Kalyug. If prayed with full  devotion the Lord Venkateswara grants all legitimate demands of his  disciples.
How to worship Lord Venkateswara
The legend says the  Lord Venkateswara taken a loan from 11.4 million gold coins from Kuber  to meet the marriage expenses. As per contract witnessed by Brahma and  Shiva, the Lord Venkateswara will liquidate the loan before the end of  the era. The ornaments donated by the devotees in the hundreds go to  repay the debt. This is a kind of worship. But, if you want to worship  Lord Venkateswara at home, you must do it after taking a bath with clean  and pure heart. You need sincere devotion, and that is all the Lord  demands. It is just like your normal puja with incense stick, diya,  Tulsi and sandal paste.
Festivals based on Venkateswara
The main festival is  Venkateswara Brahmotsavam; it is a nine-day long festival celebrated in  the month of October. Other major festivals are Vaikuntha Ekadasi,  Rathasaptami, Ramnavami, Janmashtami and Ugadi.
Chanting 
"Om Namo Venkatesaya"
 
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